Power Tools for Cognition

Guyton, Jonathan
June 2011
Journal of Financial Planning;Jun2011, Vol. 24 Issue 6, p42
Academic Journal
The article presents the author's view on the effects of the power tools for cognition of some brilliant thinkers to the financial planning profession in the U.S. He states that the aversion tool of gerontologist Aubrey de Grey, and the focusing illusion of Princeton economist Daniel Kahneman can help financial planners ease the fear of retired clients on the risk of short-term portfolio votality. He also states that the idea of Nassim Taleb, author of Black Swan, on systems or approaches that benefit from chaos can be a risk management tool. He suggests that financial planners should take full advantage of these powerful tools.


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