SHOWN THE MONEY
- Why market size won't matter for LeBron James' endorsements. Mullman, Jeremy // Advertising Age;5/24/2010, Vol. 81 Issue 21, p2
The author suggests that geography has become irrelevant to endorsements in a discussion of financial incentives involved in the possibility of the signing of professional basketball player Lebron James to the New York Knicks National Basketball Association (NBA) team.
- ANY WITNESSES? // Automotive News;12/14/2015, Vol. 90 Issue 6703, p0037
The article focuses on the accusation by a user on the microblogging site Twitter that National Basketball Association (NBA) star LeBron James who is endorsing automaker Kia is not using the car he is promoting.
- LeBron James replaces Kobe in Sprite ads. Weber, Harry R. // Marketing News;9/15/2003, Vol. 37 Issue 19, p28
Reports that basketball player LeBron James has signed a marketing deal with Coca-Cola Co. to be the key endorser of Sprite in the U.S. Reason for the decision of Coca-Cola for terminating the Sprite advertisements featuring Kobe Bryant; Amount of the marketing deal; Terms and conditions of the...
- Kiss and Make Up. // Promo;Oct2003, Vol. 16 Issue 11, p16
Highlights developments and issues in the marketing campaigns of Coca-Cola Co. in the U.S. Total amount of the settlement pay made by the company to Burger King Corp. for an alleged tampering of Frozen Coke promotion; Selection of LeBron James as spokesperson for Powerade and Sprite brands;...
- \Ready, Set, Launch! Cipolla, Lauren // Promo;Oct2004, Vol. 17 Issue 11, p30
Reports on several celebrities and star athletes and their key roles as endorsers of new products in the U.S. in 2004. Jeff Gordon; Lebron James; Implications on sales promotion and marketing. INSETS: KITTY CONNOISSEURS;GET IT WHILE IT'S COLD!.
- LEBRON: HE'S A SHOE-IN. Grossman, Lev // Time;6/2/2003, Vol. 161 Issue 22, p87
Mentions that LeBron James, a high school student who is expected to be the number one pick in the National Basketball Association draft, signed a seven-year endorsement deal with Nike for more than $90 million. Probability that James will be selected by the Cleveland Cavaliers.
- The Discount Dynasty. Ballard, Chris // Sports Illustrated;11/23/2009, Vol. 111 Issue 20, p112
The author presents his views on how the professional basketball player LeBron James should manage his career, as of November 2009. An argument is presented that James should sign for the National Basketball Association's league minimum salary, and possibly even donate that to charity. It is...
- High School Basketball Star LeBron James Signs $90 Million Shoe Contract. // Jet;6/9/2003, Vol. 103 Issue 24, p51
Reports on the signing of an endorsement deals by Ohio high school basketball superstar James LeBron with Nike. Amount of the deal; Terms of the package; Views of LeBron on Nike; Information on the endorsement deals of other basketball superstars in the National Basketball Association.
- Rational or Irrational, Emotions Rule. Moore, Chris // Brandweek;7/28/2003, Vol. 44 Issue 28, p22
Comments on marketing plans in the U.S. that are driven by emotions. Views on the endorsement deal offered by Nike to LeBron James, a U.S. high school basketball player; Stand of television networks on the strategy of offering a limited supply of commercial airtime or broadcast rating points.