PAL Battles to Reinvent Itself

S. L. L.
June 2011
Forbes Asia;Jun2011, Vol. 7 Issue 7, p18
The article discusses the business strategy for Philippine Airlines (PAL), the first airline of Asia. It is mentioned that PAL is recently going through a low phase in its corporate profits and reported a loss of 300 million dollars in 2009 . The most important issue faced by PAL are expansive labor contracts, also, the variety of services that it offers to its customers prevent it from competing with low fare airlines. Additionally presented are, comments of Jaime J. Bautista, president at PAL.


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