TITLE

Making Flying Fun

AUTHOR(S)
LEON, SUNSHINE LICHAUCO DE
PUB. DATE
June 2011
SOURCE
Forbes Asia;Jun2011, Vol. 7 Issue 7, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the business strategy of the company Cebu Pacific Air. It is mentioned that the airline offers friendly atmosphere, low air fare and entertainment activities for its customers. The most popular of its activities are dancing of its flight attendants on the popular songs while demonstrating safety procedures to the passengers. According to Lance Gokongwei, chief executive officer at Cebu, fun activities presents the Filipino culture and attract customers too.
ACCESSION #
61349433

 

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