TITLE

Building the Brand from the Inside Out

AUTHOR(S)
Thomas, Tina
PUB. DATE
June 2011
SOURCE
Feliciter;2011, Vol. 57 Issue 3, p110
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents the author's insights on the rebranding of Edmonton Public Library (EPL) in Edmonton, Alberta. The author shares the EPL library system's rebranding process, which entails the implementation of a brand steering committee. The author discusses the values wheel of the EPL brand, which features the essence of the organization as well as its shared values. The author also cites feedback on the new brand based from staff's comments and survey results.
ACCESSION #
61338613

 

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