Building the Brand from the Inside Out

Thomas, Tina
June 2011
Feliciter;2011, Vol. 57 Issue 3, p110
The article presents the author's insights on the rebranding of Edmonton Public Library (EPL) in Edmonton, Alberta. The author shares the EPL library system's rebranding process, which entails the implementation of a brand steering committee. The author discusses the values wheel of the EPL brand, which features the essence of the organization as well as its shared values. The author also cites feedback on the new brand based from staff's comments and survey results.


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