TITLE

So long, soft money

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
February 2002
SOURCE
Advertising Age;2/18/2002, Vol. 73 Issue 7, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how political advertising can be affected by the passage of campaign finance reform legislation in the U.S. in 2002. Key issues discussed in the article include expectations that presidential candidates will have to pay for more advertisements themselves because the bill blocks large donations of so-called soft money to political parties.
ACCESSION #
6132452

 

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