The Hard Sell

Gubbins, Ed
February 2002
Telephony;2/11/2002, Vol. 242 Issue 6, p28
Trade Publication
Looks at how broadband service providers sell their services to secondary consumers who have less understanding about the technology. Increase in the prices of broadband services in 2001; Problems faced by providers in marketing broadband to small businesses; Percentage of early adopters that would pay $50 per month for broadband; Information on the print advertisement of MSN/Qwest; Average broadband prices in the fourth quarter of 2001.


Related Articles

  • Verizon scores high on DO speed, price. Meyer, Dan // RCR Wireless News;10/13/2003, Vol. 22 Issue 41, p12 

    Reports the performance of the BroadbandAccess 1x EV-DO network launched by Verizon Wireless during the tests conducted by RBC Capital Markets in October 2003. Network speeds demonstrated by the network; Statement issued by RBC analysts Jonathan Atkin regarding the network's performance;...

  • The price of broadband.  // Telecom Asia;May2004, Vol. 15 Issue 5, p6 

    Presents the list the 10 best countries and the list of the 10 worst ones when it comes to broadband prices per 100 kilobytes per second as a percentage of monthly income. Japan; United States; Saudi Arabia; Thailand.

  • UK broadband is now cheapest claims Oftel.  // New Media Age;6/20/2002, p18 

    Presents the results of research conducted by telecommunications regulator Oftel on broadband prices in Europe. Details on broadband prices in Great Britain; Information on the competition between cable operators and service providers; List of countries surveyed.

  • Companies starting to crank up bandwith hype--again. Karpinski, Richard // Advertising Age's Business Marketing;Aug97, Vol. 82 Issue 7, p35 

    Reports on the use of broadband hype machines by companies in the United States. Reference to the successful initial public offering by @Home; Information on Cable modems; Reference to problems which are hindering true broadband speeds.

  • More on sharing your cable modem.  // CED;Mar2002, Vol. 28 Issue 3, p90 

    Focuses on the issues of sharing cable modem service with other people. Use of a shared bandwidth resource from cable modem service; Details of the pricing of cable modem service; Advantages of using flat-rate pricing.

  • Overbuilders Press Case on 'Predators' Haugsted, Linda // Multichannel News;10/21/2002, Vol. 23 Issue 42, p3 

    Reports on the request of broadband service providers for the federal officials to identify the incumbent cable operator under investigation for alleged predatory pricing in the U.S. Persuasion to broaden investigation; Inclusion of multiple-systems operators; Details of the time frame and...

  • MEASURING BROADBAND INTERNET PRICES. MOLNAR, GABOR; SAVAGE, SCOTT J.; SICKER, DOUGLAS C. // Journal on Telecommunications & High Technology Law;Spring2014, Vol. 12 Issue 1, p73 

    The article discusses the collection of economic data for broadband Internet access which highlights the measurement of broadband Internet prices in the U.S. Topics discussed include the Internet consumer price index (CPI) methodology and its shortcomings, the importance of better pricing...

  • Cable modems get s boost in Q3.  // CED;Jan2003, Vol. 29 Issue 1, p20 

    Reports on the increasing global shipments of cable modems in the third quarter of 2002. Ranking of the vendors; Percentage of the market share; Alleviation of demand for cable broadband access services.

  • Industry ready to take broadband to next level. Whitney, Daisy // Electronic Media;10/16/2000, Vol. 19 Issue 42, p12 

    Reports on the Cable & Telecommunications Association for Marketing's promotion of broadband applications. Preview of the broadband conference planned by the association in October 2000; Challenges in creating broadband applications; Problems in defining broadband.


Read the Article

Other Topics