TITLE

The Hard Sell

AUTHOR(S)
Gubbins, Ed
PUB. DATE
February 2002
SOURCE
Telephony;2/11/2002, Vol. 242 Issue 6, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at how broadband service providers sell their services to secondary consumers who have less understanding about the technology. Increase in the prices of broadband services in 2001; Problems faced by providers in marketing broadband to small businesses; Percentage of early adopters that would pay $50 per month for broadband; Information on the print advertisement of MSN/Qwest; Average broadband prices in the fourth quarter of 2001.
ACCESSION #
6128468

 

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