Youth Movement

Conte, Wayne
March 2011
Best's Review;Mar2011, Vol. 111 Issue 11, p91
Trade Publication
The article presents the findings of a survey conducted on consumers' experiences in purchasing various forms of supplemental insurance in the U.S., conducted by the company Affinion Benefit Group. The survey reveals that a significant minority of 38 percent of consumers reported purchasing some type of insurance through a financial institution or an association. It informs that insurers should market these insurance products to young, affluent prospects.


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