After the Storm

Hoeg, Gregory J.
March 2011
Best's Review;Mar2011, Vol. 111 Issue 11, p73
Trade Publication
The article presents suggestions on facing challenges created due to decline of the markets in 2008, by the life insurance industry in the U.S. and to develop their business. It mentions that life insurers can differentiate themselves be supporting their financial planning and educating clients about the value of life products. It describes how to demonstrate, highlight, and emphasize the value of life insurance in providing financial security where other financial products may fail.


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