What the Buzz is About

Heckelman, Wendy; Unger, Sheryl
June 2011
Pharmaceutical Representative;Jun2011, Vol. 41 Issue 6, p23
The article focuses on the importance of how sales leaders and representatives demonstrate shrewdness and insightfulness that will redefine their skills to be successful in the field. It navigates how to be effective in business planning and develop business plans and to be able to draw significant insights, decisions, and actions to drive results. It suggests that developing an integrated approach is the roadmap for overall business performance.


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