Food Guidelines Causing Media Indigestion

Eggerton, John
May 2011
Multichannel News;5/9/2011, Vol. 32 Issue 19, p30
The article focuses on the recommendations which demand that all the foods directly commercialized for children must satisfy new nutritional standards. It states that the recommendations were from the working groups of different government agencies like the Federal Trade Commission (FTC). It examines the advertising methods that maybe affected by the proposed guidelines for marketing food for the children which include print advertising, company-sponsored websites, and celebrity endorsements.


Related Articles

  • Web ad disclosures examined. Teinowitz, Ira // Advertising Age;5/24/1999, Vol. 70 Issue 22, p48 

    This article reports on the efforts being made by the U.S. Federal Trade Commission (FTC) to adapt print consumer protection guidelines to the Internet, as of May 1999. Questions discussed at a recent FTC hearing included issues such as how high on a Web site disclosures, required for analogous...

  • Food industry needs data on legality of cooperative acts. Bowersox, Donald J.; Monczka, Robert M. // Marketing News;7/25/1980, Vol. 14 Issue 2, p27 

    Focuses on the effect of the fear of federal antimonopoly laws and regulations on productivity-raising cooperative behavior in the food distribution industry in the U.S. Role of the Federal Trade Commission in increasing productivity; Reaction of managers to the cooperative efforts; Actions...

  • New Rules Promote Accuracy of Consumers' Credit Reports.  // Financial Update;Jul-Sep2009, Vol. 22 Issue 3, p2 

    The article reports that U.S. federal financial regulatory agencies and the Federal Trade Commission have published final rules and guidelines to promote the accuracy and integrity of information furnished to credit bureaus and other consumer reporting agencies. As stated, this information is...

  • Proposed Rules: FEDERAL TRADE COMMISSION.  // Federal Register (National Archives & Records Service, Office of;3/19/2014, Vol. 79 Issue 53, p15271 

    The article presents a notice of proposed safe harbor guidelines and request for comments from the Federal Trade Commission (FTC). The FTC proposes a self-regulatory guidelines for children's online privacy protection submitted by the Internet Keep Safe Coalition (iKeepSafe). Written comments on...

  • Federal Trade Commission.  // FW;10/26/93, Vol. 162 Issue 21, p42 

    Features the Federal Trade Commission. Minimal strategic planning and effective use of performance measurements; Information systems for the maintenance of staff productivity; Problem on complicated bureaucratic procedures; Lack of business expertise of commissioners.

  • Reflections on My Experience with the Federal Trade Commission Transition in the Early 1980s. Petty, Ross D. // Journal of Public Policy & Marketing;Fall2014, Vol. 33 Issue 2, p212 

    The article presents experience of the author with the U.S. Federal Trade Commission (FTC) Transition in the early 1980s.

  • FTC adds some bite to her bark. Rankin, Ken // Discount Store News;10/4/99, Vol. 38 Issue 19, p14 

    Provides information on the function of the United States Federal Trade Commission (FTC). Its responsibilities in the marketplace; Solution to the complaints against Internet marketers for alleged on-line fraud; Stand of Orson Swindle, FTC commissioner.

  • Guides for the Use of Environmental Marketing Claims. Clark, Donald S. // Federal Register (National Archives & Records Service, Office of;10/11/2012, Vol. 77 Issue 197, p62122 

    The article offers information about a notice issued by the U.S. Federal Trade Commission regarding adoption of revised guidelines related to the use of Environmental Marketing Claims. It further states that the effective date for the same shall be October 11, 2012. Other topics included are...

  • Enforcement action: FTC cracks down on lowfat nutrient content claims.  // FoodService Director;3/15/97, Vol. 10 Issue 3, p34 

    Reports on the Federal Trade Commission's (FTC) crackdown on misleading nutrient claims by food manufacturers. FTC's enforcement action on Uno Restaurants for releasing false and misleading advertisements.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics