TITLE

Food Guidelines Causing Media Indigestion

AUTHOR(S)
Eggerton, John
PUB. DATE
May 2011
SOURCE
Multichannel News;5/9/2011, Vol. 32 Issue 19, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the recommendations which demand that all the foods directly commercialized for children must satisfy new nutritional standards. It states that the recommendations were from the working groups of different government agencies like the Federal Trade Commission (FTC). It examines the advertising methods that maybe affected by the proposed guidelines for marketing food for the children which include print advertising, company-sponsored websites, and celebrity endorsements.
ACCESSION #
61139001

 

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