Olympics Draws Top Players, Bearing Bids

Reynolds, Mike
June 2011
Multichannel News;6/6/2011, Vol. 32 Issue 23, p3
The article reports that top media executives from several media companies are going to Switzerland for the broadcasting right bidding for the 2014 and 2016 Olympic Games to be held in Sochi, Russia and Rio de Janeiro, Brazil, respectively. It mentions that Jacques Rogge, the International Olympic Committee (IOC) president, will be the lead negotiator for the bidding. It says that Fox Sports team led by chairman David Hill and co-president Randy Freer will be the first to go to Switzerland.


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