TITLE

Analysts: Ad Momentum Should Increase

AUTHOR(S)
Farrell, Mike
PUB. DATE
May 2011
SOURCE
Multichannel News;5/23/2011, Vol. 32 Issue 21, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the economic growth of cable networks in advertising for the first quarter (Q1) of 2011. Ben Swinburne, media analyst of Morgan Stanley & Co. Inc. states that sports networks have big contribution on the unexpected advertising momentum. It mentions that the advertising revenue of Entertainment & Sports Programming Network (ESPN) has increased by 43% due to Bowl Championship Series (BCS) coverage. Furthermore, analyst predicts continuous growth in the second quarter (Q2).
ACCESSION #
61104752

 

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