Analysts: Ad Momentum Should Increase

Farrell, Mike
May 2011
Multichannel News;5/23/2011, Vol. 32 Issue 21, p28
The article reports on the economic growth of cable networks in advertising for the first quarter (Q1) of 2011. Ben Swinburne, media analyst of Morgan Stanley & Co. Inc. states that sports networks have big contribution on the unexpected advertising momentum. It mentions that the advertising revenue of Entertainment & Sports Programming Network (ESPN) has increased by 43% due to Bowl Championship Series (BCS) coverage. Furthermore, analyst predicts continuous growth in the second quarter (Q2).


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