Iger: ESPN Isn't Maxed Out

Farrell, Mike
May 2011
Multichannel News;5/16/2011, Vol. 32 Issue 20, p24
The article focuses on the statement of Walt Disney Co. chief executive officer (CEO) Bob Iger that Olympic Games can provide ESPN an incentive to increase its rates. Iger states that ESPN already has a plan to increase its affiliate fees even without the Olympics. Iger adds that ESPN is serious in getting the rights for the Olympics after it was outbidden by the National Broadcasting Co. Inc. (NBC) for 2010 Winter Games in Vancouver, Canada and 2012 Summer Games in London, England.


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