Privacy-Protection Bills Mounting Up Against Online-Behavior Ads

Eggerton, John
May 2011
Multichannel News;5/16/2011, Vol. 32 Issue 20, p20
The article focuses on several privacy-protection bills in the U.S. which has been pushed by Democrats and would utter the growing online behavioral-advertisement industry, such as the bill of U.S. Representative for Massachusetts Ed Markey, which would ban track and prevent behavioral targeted marketing to teenagers and kids, and the bill of U.S. Senator Jay Rockefeller, which has a backstop of U.S. Federal Trade Commission regulatory authority.


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