Orduña: Canoe to Help Capture 'Unmonetized' On-demand Views

Spangler, Todd
May 2011
Multichannel News;5/16/2011, Vol. 32 Issue 20, p11
The article focuses on the statement of Canoe Venture LLC chief technology officer Arthur Orduña regarding the plan of Canoe in launching a national advertising platform for video-on-demand (VOD) in 2011, wherein he relates that Canoe is starting to gear up all the pieces needed for its national VOD dynamic advertising insertion.


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