TITLE

Orduña: Canoe to Help Capture 'Unmonetized' On-demand Views

AUTHOR(S)
Spangler, Todd
PUB. DATE
May 2011
SOURCE
Multichannel News;5/16/2011, Vol. 32 Issue 20, p11
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the statement of Canoe Venture LLC chief technology officer Arthur Orduña regarding the plan of Canoe in launching a national advertising platform for video-on-demand (VOD) in 2011, wherein he relates that Canoe is starting to gear up all the pieces needed for its national VOD dynamic advertising insertion.
ACCESSION #
61094912

 

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