TITLE

Transparency, Navigation Will Drive VOD Ads

AUTHOR(S)
Farrell, Mike
PUB. DATE
May 2011
SOURCE
Multichannel News;5/16/2011, Vol. 32 Issue 20, p11
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on the video-on-demand (VOD) advertising as a tool for data transparency and easy navigation in business advertising in New York.
ACCESSION #
61094834

 

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