TITLE

Survey: VOD's Potential Is Untapped

AUTHOR(S)
Spangler, Todd
PUB. DATE
May 2011
SOURCE
Multichannel News;5/16/2011, Vol. 32 Issue 20, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the survey conducted by Advanced Advertising Media Project (AAMP) regarding the potential of video-on-demand (VOD) advertising, which revealed that media executives are optimistic in the growth opportunity and viability of VOD as an advertising platform. INSET: PERSPECTIVES ON VOD ADS.
ACCESSION #
61094807

 

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