Chrysler seeks big bang from ‘little hits’

Kurylko, Diana T.
January 2002
Automotive News;1/14/2002, Vol. 76 Issue 5966, p6
Trade Publication
Reports the expectations of sales increase by the Chrysler Group in the U.S. Comments from Dieter Zetsche, chief executive officer of Chrysler; Plans to increase unit production; Priority on financial performance over market share.


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