TITLE

DEVELOPMENT OF MASS MEDIA AND ITS EXTENSION IN AGRICULTURE: A FEEDBACK REVIEW OF AUDIENCE RESEARCH SURVEY IN AIR, MURSHIDABAD, WEST BENGAL

AUTHOR(S)
Ghatak, Proggya
PUB. DATE
June 2010
SOURCE
Global Media Journal: Indian Edition;Jun2010, p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Mass Media is an important component of strategy recognized as such in the midterm appraisal of 10 th Plan for revitalization of agricultural extension system. It aims to contribute to the lives of the local community by creation of content by the people and for the people of that community. It will focus on issues relating to education, health, environment, agriculture, rural and community development. It is a powerful communication medium, particularly in India where, in the absence of regular and stable electric supply in rural and far flung areas. People have to depend on radio to meet their needs of information, education and entertainment. Community radio serves to bring small communities together, focuses on the common man's day-to-say concerns and helps in realizing local aspirations.
ACCESSION #
60949008

 

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