Catering to Kids

Sadler, Don
May 2011
Retail Merchandiser;May/Jun2011, Vol. 51 Issue 3, p40
Trade Publication
The article profiles New York City-based Nickelodeon Consumer Products, manager of the merchandising operations of the Nickelodeon television (TV) network. The company is also responsible for Nick Jr., Comedy Central and MTVN International merchandising. The readiness of a TV franchise for a consumer products initiative is determined by the firm using processes that include the measurement and monitoring of different metrics. Senior vice president (VP) Manuel Torres noted the plan of Nickelodeon to maximize its focus on the strength of the franchises.


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