TITLE

4 Elements

AUTHOR(S)
Diekmann, Frank J.
PUB. DATE
May 2011
SOURCE
Credit Union Journal;5/30/2011, Vol. 15 Issue 21, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the four elements of a strong brand introduced by non-profit organization founder Nancy Lublin that helped her Dress For Success and DoSomething.org, which involve being simple, unique, consistent, and relevant.
ACCESSION #
60911199

 

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