TITLE

Staying True

AUTHOR(S)
Diekmann, Frank J.
PUB. DATE
May 2011
SOURCE
Credit Union Journal;5/30/2011, Vol. 15 Issue 21, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the insights of Susan Packard former chief operating officer (COO) of Home & Garden Television (HGTV), indicates that credit unions should view their organizations as a brand.
ACCESSION #
60911186

 

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