File-based workflows

Cospen, Raoul
May 2011
Broadcast Engineering (World Edition);May2011, Vol. 53 Issue 5, p14
The article discusses the significance of utilizing file-based workflows in broadcasting in the U.S. It highlights the adoption of media asset management (MAM) which is essential in unlocking the economic advantages of file-based workflows. It describes a metadata which increases the value of media assets. It is inferred that MAM will be effective in the monetization of content in the broadcasting industry.


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