TITLE

CAB: Basic Cable Was a Lion in March

AUTHOR(S)
Reynolds, Mike
PUB. DATE
May 2011
SOURCE
Multichannel News;5/2/2011, Vol. 32 Issue 18, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on the report "A Month in the Life of Cable Nation," by the Cabletelevision Advertising Bureau regarding the examination on the ad-supported cable on March 2011 which states that cable collects 80% rating points for sports, 73% with dramas, and 89% for comedy.
ACCESSION #
60898926

 

Related Articles

  • Phone home. JC // Broadcasting & Cable;3/14/94, Vol. 124 Issue 11, p54 

    Reports on the joint marketing venture between MTV, MCI and other television networks tied to MTV's spring break coverage. Youth as the target market; Other sponsors of the event; Advantage to advertisers.

  • Home-improvement TV still going strong on cable despite soft market. STEINBERG, BRIAN // Advertising Age;7/25/2011, Vol. 82 Issue 28, p13 

    The article considers the finances of television programs and cable television networks devoted to home improvement and home renovation topics. It is noted that despite the decline in U.S. housing prices, advertising sales and rates for programs such as "Extreme Makeover: Home Edition" and...

  • The Reinvention of Style. Crupi, Anthony // MediaWeek;4/11/2011, Vol. 21 Issue 14, p6 

    The article focuses on the cable television network Style Network, a division of NBC Universal. Marketing of cable television advertising by the network is discussed, particularly its use of research on its core audience of women aged 18-49 to stress their desirability to advertisers. It is...

  • The Reinvention of Style. Crupi, Anthony // Adweek;4/11/2011, Vol. 52 Issue 14, p6 

    The article focuses on the cable television network Style Network, a division of NBC Universal. Marketing of cable television advertising by the network is discussed, particularly its use of research on its core audience of women aged 18-49 to stress their desirability to advertisers. It is...

  • BRIDGING THE DIGITAL DISCONNECT. Hampp, Andrew // Advertising Age;4/14/2008, Vol. 79 Issue 15, pS-8 

    The article discusses the upfront process of bringing cable television providers together with advertising companies. The author focuses on the fact that the Internet and digital media seem to be dominating the negotiations, while traditional television marketing will still dominate the types of...

  • Cable Bigs Muscle In on Broadcast Political-Ad Turf. Boliek, Brooks // MediaWeek;9/10/2007, Vol. 17 Issue 32, p6 

    The article focuses on cable television networks airing more political advertisements than broadcast television networks. This will allow politicians to reach smaller sections of the voting population, the article says. Campaign managers met in Washington, D.C. to discuss the issue with heads of...

  • SCRIPPS NETWORKS.  // Advertising Age;5/3/2010, Vol. 81 Issue 18, pC58 

    The article, part of a special advertising section, examines the cable television company Scripps Networks. The company operates well-known cable television networks including Food Network, Travel Channel and Home & Garden Television (HGTV). An increase in cable television advertising sales by...

  • Berning Man: AETN Gets Heated. Thielman, Sam // Adweek;4/8/2013, Vol. 54 Issue 14, p10 

    The article focuses on the cable television industry company Arts & Entertainment Network (AETN) and its President of advertising sales Mel Berning. The high ratings of reality television programs offered by the company's cable television networks including "Pawn Stars," "Duck Dynasty" and...

  • TV Land joins ranks of big broadcast at upfront thanks to 'Hot' sitcoms. HAMPP, ANDREW // Advertising Age;5/16/2011, Vol. 82 Issue 20, p22 

    The article focuses on the cable television network TV Land, owned by the mass media industry firm Viacom. The network's financing of the production of television comedies to supplement its customary programming of television series reruns is examined. The strong ratings for the programs "Hot in...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics