Scratching for Shelf Space

Neel, K. C.
May 2011
Multichannel News;5/2/2011, Vol. 32 Issue 18, p5
The article discusses the struggle of independent programming networks to penetrate the success of getting ahead and having permanent distributors to the network. It says that an independent network which includes the Tennis Channel Inc., Comcast Corp., and the Cox Communication must continually prove they have strong financial model to get the interest of the operators. It also includes that various independent networks such as Sportsman Channel Inc. provides local marketing support.


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