TITLE

The Ultimate Driverless Machine

AUTHOR(S)
MULLER, JOANN
PUB. DATE
May 2011
SOURCE
Forbes Asia;May2011, Vol. 7 Issue 6, p43
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the business strategy of BMW group, which is focusing on startups for its future sales growth. According to BMW strategist Joerg Reimann, BMW leaders are of the view that they do not want only to provide cleaner cars for the megacities but also want to provide marketing innovative services that would help people manage urban life, whether they drove a car or not. BMW has also assigned Reimann to establish a business incubator in New York.
ACCESSION #
60897628

 

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