TITLE

THE ROAD AHEAD

AUTHOR(S)
ODELL, PATRICIA
PUB. DATE
December 2010
SOURCE
Chief Marketer (Penton Media, Inc.);Dec2010/Jan2011, Vol. 2 Issue 6, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the use of digital channels such as microsites, social networks, and video sharing sites will increase as marketers continue to interact with consumers when and where the latter wants to spend his/her time.
ACCESSION #
60706883

 

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