Ryan, Thomas J.
March 2011
SGB;Mar/Apr2011, Vol. 44 Issue 2, p22
Trade Publication
The article reports on New Era Cap Co., the official headwear sponsor of Major League Baseball, which has joined Nike Inc., Gatorade, Cannon and Motorola as one of only five brands with exclusive sideline rights starting with the 2012 season. According to Chris Koch, chief executive officer (CEO) of New Era, the apparel rights are particularly expected to benefit Miami, Florida-based 5th & Ocean, that was acquired by New Era in August 2009.


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