Viveiros, Beth Negus
April 2010
Chief Marketer (Penton Media, Inc.);Apr/May2010, Vol. 2 Issue 2, p36
Trade Publication
The article looks at the marketing essence of social media return on investment (ROI) through sites like Facebook, Twitter, and LinkedIn. Oneupweb social media director Keirsun Scott tells that social media can be utilize to engage clients and customers to purchase goods and services, and assess communication concerning trendings of topics in social media sites to enhance traffic into company websites. Various customer factors must be monitored to seek social media ROI including customer behavior, digital body language, and product relevance.


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