How 1 CU Picked Branches To Nix

Bartlett, Michael
May 2011
Credit Union Journal;5/16/2011, Vol. 15 Issue 19, p16
Trade Publication
The article discusses how Altura Credit Union (CU) in Riverside County, California, picked a brank to close after the company was forced to cut expenses. Mark Hawkins, the chief executive officer (CEO) of Altura, notes that the company evaluated which branches were the most successful, focusing on member deposits and improvements. The branch at a Walmart Super Center in Moreno Valley was picked to be closed.


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