TV Land joins ranks of big broadcast at upfront thanks to 'Hot' sitcoms

May 2011
Advertising Age;5/16/2011, Vol. 82 Issue 20, p22
Trade Publication
The article focuses on the cable television network TV Land, owned by the mass media industry firm Viacom. The network's financing of the production of television comedies to supplement its customary programming of television series reruns is examined. The strong ratings for the programs "Hot in Cleveland" and "Retired at 35" and those ratings' impact on the network's sales of cable television advertising are considered.


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