Davis, Richard M.
January 1969
Journal of Business Communication;Winter69, Vol. 6 Issue 2, p15
Academic Journal
Seven definably different audiences (approximately 750 subjects) were tested in a factorial experiment to determine the effect of departures from standards in expression (agreement of subject and verb, sentence length, and shifts in point of view) upon the effectiveness of a 3,700-1 word test message. To the surprise of the experimenter and perhaps of the reader of this article--the variables tested did not cause differences in the effectiveness of the message. Possible reasons for this are postulated and preliminary results of a follow-on experiment are indicated.


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