Gieselman, Robert D.
October 1968
Journal of Business Communication;Fall68, Vol. 6 Issue 1, p13
Academic Journal
Organizational communication audits are a necessary first step in assessing communication strengths and weaknesses. This article discusses the use of survey methods to gather information before devising plans to improve communication in the firm. Included are materials on conducting, timing, and publicizing surveys, reporting results, plus sample questions.


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