TITLE

APPLYING SURVEY METHODS TO EMPLOYEE COMMUNICATION

AUTHOR(S)
Gieselman, Robert D.
PUB. DATE
October 1968
SOURCE
Journal of Business Communication;Fall68, Vol. 6 Issue 1, p13
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Organizational communication audits are a necessary first step in assessing communication strengths and weaknesses. This article discusses the use of survey methods to gather information before devising plans to improve communication in the firm. Included are materials on conducting, timing, and publicizing surveys, reporting results, plus sample questions.
ACCESSION #
6064161

 

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