TITLE

WIDER APPEAL

AUTHOR(S)
Evans, Jill
PUB. DATE
May 2011
SOURCE
People Management;May2011, p47
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article examines whether British employers' use of technological applications are more effective than the methods traditionally used to attract employees. The pros and cons of employee recruitment methods are discussed, including career web sites, classified print advertising, electronic job boards and social media. Car manufacturer Jaguar Land Rover's use of employer branding to attract potential employees is addressed. Sports clothing company Adidas Group UK's use of an iPhone application to drive candidates to its web site is also discussed.
ACCESSION #
60636003

 

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