Editor's Note:

Henry, Kevin
March 2011
Proofs;Mar2011, Vol. 94 Issue 2, p4
Trade Publication
The author reflects on the need for trade shows in the dental industry. He observes that everyone tries to move forward and offer more to exhibitors. He criticizes the shows which refuse to change to meet the needs of customers. He cites Darby Dental which decides not to attend big six meetings and instead focus on study clubs and smaller meetings. He points out the need for everyone to work together and organize shows that will benefit the industry.


Related Articles

  • The bell tolls for "status quo" trade shows. Henry, Kevin // Proofs;Mar2011, Vol. 94 Issue 2, p6 

    The article looks at the state of dental trade shows around the world. Guidelines have been suggested by the Dental Trade Alliance (DTA) for dental manufacturers to determine whether a show is a good use of their time and money. According to DTA director Fred Freedman, there has been a decline...

  • More Vegas hotels offer market discounts.  // Furniture/Today;4/3/2006, Vol. 30 Issue 30, p14 

    The article reports on the addition of several hotels at discounted rates for guests by market organizers in Las Vegas, Nevada. More hotels are added, including three in the downtown area near the World Market Center. Exhibitors and attendees can go online to book hotel rooms at rates starting...

  • Think Trade Shows Don't Work? Thimmesch, Mike // Spice;Nov2010, Issue 4, p46 

    The article offers suggestions for trade show exhibitors on how they can make their trade shows successful. As stated, exhibitors should choose shows based on their target market, and should readjust the show schedule accordingly. Exhibitors should pick staffers that actually want to staff the...

  • Tricks of the trades. Hilford, Lou // Casino Journal;May2008, Vol. 21 Issue 5, p26 

    The article focuses on the organization of trade shows in the U.S. According to the author, trade shows has attracted millions of attendees and generating revenues in 2006. He adds that while many contributors assume that successful trade shows is based on the number of attendees who show up, he...

  • ...when it doesn't work. Sanford, Donna // Expo Magazine;Jun2009, Vol. 21 Issue 6, p8 

    The author discusses the importance of lead management and exhibitor training on making trade shows effective. She mentions a business, which specializes in the design and manufacturer of plush toys that tried their first trade show, but ended up closing the business within a few months. She...

  • The In Crowd.  // Expo Magazine;Jun2009, Vol. 21 Issue 6, p36 

    The article offers tips for the trade show industry on how to work with focus groups to improve a show. The industry is advised to define objectives, set a location and determine sample selection. It is suggested to recruit target participants, send a confirmation electronic mail and have...

  • CHEAT SHEET.  // Expo Magazine;Oct2008, Vol. 20 Issue 9, p51 

    The article offers information for potential references and recommendations in initiating and attending exhibitions. These details aim to guide exhibitors with premium service, targeting to pay dividends in renewals and loyalty. Among these concepts and suggestions highlight the three principles...

  • TIP.  // Expo Magazine;Oct2007, Vol. 19 Issue 9, p18 

    The article offers a tip on generating interests from truly interested customers in attending a trade show. It involves offering appointment-only hours on the show floor, allowing only attendees who have pre-arranged appointments with exhibitors on the show floor at a given time. Such a strategy...

  • The world under one roof. Jeffery, Fiona // Travel Weekly: The Choice of Travel Professionals;10/27/2006, Issue 1844, p48 

    The article presents information about the World Travel Market 2006, a world travel industry event to be held in London, England. Preparations are in full swing. Stands are being built, last-minute plans are in place, team briefings under way, appointments secured and final touches made on...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics