Incorporating education into your marketing plan

Mahnken, Scott
January 2011
Proofs;Jan2011, Vol. 94 Issue 1, p21
Trade Publication
The author discusses the incorporation of a continuing education (CE) program into a marketing plan in order to generate more attention and enthusiasm on products. He states that creating a CE program will help educate dentists regarding the features and benefits of the product while getting an overview of the rivals in the category. He adds that the partners they selected to manage the CE process help them make the program he created successful.


Related Articles

  • Flexible learning: the future of postgraduate dental education. Drake, Sharon // British Dental Journal;9/9/2006 Supplement, Vol. 201, p5 

    Although mandatory CPD has long meant that dentists have had to keep their skills up to date, a growing number of GDPs are now also undertaking further postgraduate training such as diplomas and masters degrees. This article outlines the increasing range of options available to those wishing to...

  • Double IiP success for practices.  // British Dental Journal;11/8/2003, Vol. 195 Issue 9, p487 

    Reports on the recognition of the dental practices in Woolwich and Sutton in London, England as "Investor in People." Owner of the practices; Impact of the award on the work performance of the staff of the practices; Existence of the practices.

  • Smiles all around.  // British Dental Journal;9/13/2003, Vol. 195 Issue 5, p235 

    Reports that the U.S.-based orthodontic center Hamilton Orthodontics has been recognized as an "Inventor in People," for their commitment to best practice in managing people. Initiatives which contributed in the achievement of the center.

  • What a Practice Administrator can do for you. Lewis Jr., Jasper L. // Pediatric Dentistry;Jan/Feb2002, Vol. 24 Issue 1, p50 

    Most dentists have at some time during their practice years yearned for administrative help. This article reasons through the why, what, who and how of employing a Practice Administrator so that the dentist is free to concentrate on clinical rather than business aspects of the practice.

  • Vital to dentistry. Craig, Kate // Vital (17417503);Winter2003, Vol. 1 Issue 1, p3 

    Comments on the role of Professionals Complementary to Dentistry (PCD) in a dental team in Great Britain. Concerns of PCD about their status; Increase in the importance of a dental team; Goal of the journal to answer the possible questions and concerns of a dental team.

  • Double duty. Ellington, Catherine M. // Modern Hygienist;Apr2007, Vol. 3 Issue 4, p40 

    The author discusses the benefits for practicing dental hygienists of working in multiple practices. The author asserts that working in more than one office has advantages, including a change of pace, working with different staff and treating more patients, which makes practicing interesting....

  • Summary of: The use of clinical photography by UK general dental practitioners. Wander, P. A. // British Dental Journal;1/9/2010, Vol. 208 Issue 1, p14 

    Aim The aim of this study was to assess by means of a postal questionnaire the numbers of general dental practitioners (GDPs) who used clinical photography and for what application.Method The questionnaire was distributed to 1,000 randomly selected dentists in the UK with an explanatory letter...

  • The rise and rise of PCDs. Sell, Christopher // Vital (17417503);Fall2005, Vol. 2 Issue 3, p16 

    The article cites the history and background of the Professions Complementary to Dentistry (PCD) in Great Britain. The PCD was introduced in the 1910s. However, while the dental profession was being established, less solicitous practices were still trading and treatment was still only an option...

  • How can communication be improved between dental team members? Ferry, Julie // Vital (17417503);Fall2005, Vol. 2 Issue 3, p14 

    The article discusses the question regarding how to improve communication between dental team members in Great Britain. Communication can only be improved with training. It requires a fuller understanding of personal roles and those of the rest of the team. The team must get along with each...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics