TITLE

Incorporating education into your marketing plan

AUTHOR(S)
Mahnken, Scott
PUB. DATE
January 2011
SOURCE
Proofs;Jan2011, Vol. 94 Issue 1, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author discusses the incorporation of a continuing education (CE) program into a marketing plan in order to generate more attention and enthusiasm on products. He states that creating a CE program will help educate dentists regarding the features and benefits of the product while getting an overview of the rivals in the category. He adds that the partners they selected to manage the CE process help them make the program he created successful.
ACCESSION #
60635731

 

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