The state of the industry, according to Proofs readers

Henry, Kevin
November 2010
Proofs;Nov2010, Vol. 93 Issue 5, p6
Trade Publication
The article discusses the results of a survey of "Proof" readers about the state of the dental industry in the U.S. Majority of the respondents have been with the industry for more than 15 years. They consider promotions as the biggest marketing success of their companies, while brand launches and the inability to establish brand are the biggest marketing downfall or disappointment. The respondents believe that competition is the biggest factor that would impact their business in 2011.


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