Smaller chains squeezed in competitive market -- Verdict

April 2011
Optometry Today;4/8/2011, Vol. 51 Issue 7, p22
The article discusses the report, "UK Opticians Retailing," from research company Verdict, which reveals that independent opticians have come under greater pressure from larger chains. That larger groups are more competitive on price and have access to more advanced technology is described. Verdict suggests smaller businesses provide higher levels of service, partner with a local pharmacy, or offer domiciliary services to increase customer loyalty. Continuous expansion of main players is reportedly unsustainable in the long term.


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