TITLE

Simmons: Overall Population of U.S. Book Buyers Hits 53%

PUB. DATE
April 2011
SOURCE
Book Publishing Report;Apr2011, Vol. 36 Issue 4, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the survey conducted by Experian Simmons related to the adult population of book buyers in the U.S. in 2010.
ACCESSION #
60618623

 

Related Articles

  • Buy A Book As A Gift. Seriously.  // Book Publishing Report;Dec2010, Vol. 35 Issue 12, p1 

    The article discusses the purchase of a book as a gift. It says that it is easier to buy a book if the giver knows which book the recipient wants, except when the recipient asks for an online book. It adds that though there have been electronic (e)-reading devices available, several U.S. adults...

  • Experian Simmons: Summer Brings A Fall In Book Buying.  // Book Publishing Report;Dec2010, Vol. 35 Issue 12, p3 

    The article focuses on an analysis of the compiled national consumer survey data of Experian Simmons on book buying population growth. The author says that based on the summer 2010 data, around 53% of 18-24 year olds bought no less than one book over the 12 prior months, while in the summer...

  • Experian Simmons: A Look at Blogging, A Look at Books.  // Book Publishing Report;Jun2012, Vol. 37 Issue 6, p8 

    The article reports on an analysis by Experian Simmons in the fall of 2011, which showed that blogs are listed as a joint activity of reading or writing blogs, and about 28.3 million adults engaged in either or both during the 30 days prior to taking the booklet survey.

  • Simmons: Audio Book Buyers Fell By Nearly $1 Million in One Year.  // Book Publishing Report;Aug2011, Vol. 36 Issue 8, p9 

    The article focuses on a compiling winter 2011 survey data from Experian Simmons, which found that nearly 7.7 million adults have bought at least one audio book. It states that the 2011 survey showed an about one million decrease of buyers compared to the winter 2001 survey. It says that since...

  • DINING WHILE TRAVELING. Miller, Richard K.; Washington, Kelli // Restaurant, Food & Beverage Market Research Handbook;2013, p342 

    The article discusses the developments in the U.S. restaurant industry, particularly in the traveler dining sector. According to the data from the National Restaurant Association, 29% of sales for fine-dining operators come from travelers and tourists. The independent reports by Experian...

  • Retailing Watch: The Preferred Channels of the Grandparent.  // Book Publishing Report;Jul2011, Vol. 36 Issue 7, p12 

    The article focuses on the Fall 2010 survey of Experian Simmons, which is compiled by Simba Information Inc. regarding book purchasing of grandparents in the U.S. It says that 25% of the grandparents prefer to buy at least one book as a gift, in which 6.4 million grandparents prefer to purchase...

  • downloads. Ebenkamp, Becky // Brandweek;09/11/2000, Vol. 41 Issue 35, p32 

    Presents update on studies regarding children consumers as of September 11, 2000. Age kids are most likely to make purchasing decisions regarding clothing according to mothers surveyed by `Sesame Street Parents' magazine; Amount of purchasing power of children from six to eleven-years-old...

  • Demographic Group Includes Avid O-T-C Consumers.  // MMR;4/16/2012, Vol. 29 Issue 7, p50 

    The article reports on the findings of the National Consumer Survey/National Hispanic Consumer Survey conducted by Experian Simmons that show that usage growth in key over-the-counter (O-T-C) categories was higher among Hispanics than non-Hispanics from 2006 to 2010.

  • It Pays to Be Gay. Crupi, Anthony // MediaWeek;4/28/2008, Vol. 18 Issue 17, p10 

    The article discusses a study by research firm Simmons Research that indicates that the television network Logo, which offers television programming for gay and lesbian viewers, has higher audience engagement than other networks in some demographics. Lisa Sherman, executive vice president of...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics