Borders: A Case Study of Bookselling Gone Wrong

Norris, Michael
February 2011
Book Publishing Report;Feb2011, Vol. 36 Issue 2, p1
Trade Publication
The article presents the author's perspective on the reorganization relief filed by Borders Group Inc. He is critical that the company was exploring strategic alternatives for itself including its own sale. He stresses the need for a diverse number of retailers in the book business to keep the industry healthy and bear in mind that the future of the store depends on books and the future of the book depends on the store.


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