TITLE

E-Ink Continues to Make its Mark

PUB. DATE
April 2011
SOURCE
Educational Marketer;4/25/2011, Vol. 42 Issue 9, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the initiative of E Ink Corp., developer of liquid crystal display (LCD) screens, to strengthen its brand in Hsinchu, Taiwan. Chief marketing officer Sriram K. Peruvemba mentions that the e-paper screens produced by the firm would be strengthened in the textbook industry. He adds that the company has the potential to create road maps, blueprints and other heavily-updated content.
ACCESSION #
60618586

 

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