College Sales Stumble in January, Down 1.4%

March 2011
Educational Marketer;3/28/2011, Vol. 42 Issue 7, p5
Trade Publication
The article reports on a monthly report from the Association of American Publishers revealing a 1.4% in the net sales of U.S. college publishers in January 2011. It notes that gross sales declined from January 2010 to 425.8 million in January 2011. It mentions that the downturn is attributed to the slowing rate of enrollment growth in the career-college segment and funding problems across higher education institutions.


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