TITLE

Ford puts squeeze on its ad agencies

AUTHOR(S)
Halliday, Jean
PUB. DATE
January 2002
SOURCE
Automotive News;1/28/2002, Vol. 76 Issue 5968, p103
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the negotiations of compensation contracts between Ford Motor Co. and its advertising agencies in the U.S. Effects of the turnaround plans on industrial plants and jobs; Establishment of the Ford's agency compensation system by director of corporate advertising and integrated marketing David Ropes; List of Ford's advertising agencies.
ACCESSION #
6060348

 

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