Dealer ignores textbook–and does fine

Davis, K.L.
January 2002
Automotive News;1/28/2002, Vol. 76 Issue 5968, p62
Trade Publication
Features the automotive dealership Knippelmier Chevrolet owned and managed by Larry Knippelmier in Blanchard, Oklahoma. Irrelevance of location in dealership; Importance of reputation in sales; Attribution of the success of the dealership to good workers.


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