TITLE

Dealer ignores textbook–and does fine

AUTHOR(S)
Davis, K.L.
PUB. DATE
January 2002
SOURCE
Automotive News;1/28/2002, Vol. 76 Issue 5968, p62
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features the automotive dealership Knippelmier Chevrolet owned and managed by Larry Knippelmier in Blanchard, Oklahoma. Irrelevance of location in dealership; Importance of reputation in sales; Attribution of the success of the dealership to good workers.
ACCESSION #
6060314

 

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