Let it snow, says Vermont plow seller

King, Jenny
January 2002
Automotive News;1/28/2002, Vol. 76 Issue 5968, p33
Trade Publication
Focuses on the aftermarket sales approach of automobile snow plow dealer Wade Walker of Walker Motors and Walker Imports in Montiplier, Vermont. Importance of stockpiling snow plows to meet demand during winter; Use of a roster of customers at the retail level for marketing purposes; Relevance of inventory skills of dealers and patience in developing a market.


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