Ferrari lessons help sales of Vette gear

Edsall, Larry
January 2002
Automotive News;1/28/2002, Vol. 76 Issue 5968, p30
Trade Publication
Focuses on the aftermarket equipment sales approach of automobile dealer Jeff Cauley based in West Bloomfield Township, Michigan. Backgrounder on the experience of Cauley in automobile dealership; Accessories for automobiles available at the Cauley Ferrari-Maserati; Importance of display quantity in selling aftermarket accessories and fashion.


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