TITLE

Ferrari lessons help sales of Vette gear

AUTHOR(S)
Edsall, Larry
PUB. DATE
January 2002
SOURCE
Automotive News;1/28/2002, Vol. 76 Issue 5968, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the aftermarket equipment sales approach of automobile dealer Jeff Cauley based in West Bloomfield Township, Michigan. Backgrounder on the experience of Cauley in automobile dealership; Accessories for automobiles available at the Cauley Ferrari-Maserati; Importance of display quantity in selling aftermarket accessories and fashion.
ACCESSION #
6060288

 

Related Articles

  • Temple of Zoom lures Ferrari fans. Serwach, Joseph // Crain's Detroit Business;07/17/2000, Vol. 16 Issue 29, p3 

    Features the Cauley ferrari, an authorized full-service Ferrari dealership in West Bloomfield Township, Michigan, owned and operated by Jeff Cauley. Cauley's optimism on the success of his dealership; Total number of Ferrari sports cars registered in Michigan; Promotional campaign.

  • Dealer's new goal: 1-stop specialty shop. Kranz, Rick // Automotive News;11/14/2011, Vol. 86 Issue 6490, p32 

    The article presents information on how automobile dealer, Jeff Cauley, of Cauley Chevrolet in West Bloomfield, Michigan, converted his Chevrplet dealership into a used-car store, which specializes in high-performance models. Cauley says he is trying to capitalize on his reputation for...

  • After Chevrolet, Cauleys stick with what they love: Performance cars. KRANZ, RICK // Crain's Detroit Business;12/12/2011, Vol. 27 Issue 51, p0026 

    The article focuses on the shift of Jeff Cauley from Chevrolet franchise to performance cars dealership. It states that Cauley Chevrolet was one of the top dealers of Corvette automobile, which consistently ranks in the top one percent of all Chevrolet dealers in the category. It says that the...

  • Sales of accessories now standard for many dealers. Kosseff, Jeffrey // Crain's Detroit Business;02/05/2001, Vol. 17 Issue 6, p25 

    Focuses on the marketing campaigns for automobile accessories in the United States. Efforts of automakers to capture aftermarket accessories sector; Decision of Golling Pontiac-GMC Truck Inc. to use the accessories marketing system developed by CPI Marketing Services; Views of Ford Motor Co. on...

  • Youth is served in category built on impulse purchases.  // Aftermarket Business;Aug99, Vol. 109 Issue 8, p32 

    Focuses on the aftermarket performance of impulse items such as air fresheners for automobiles. Consumption rates.

  • Expert DIYers outpace others in car cover usage.  // Aftermarket Business;Aug99, Vol. 109 Issue 8, p48 

    Reports on the aftermarket performance of car covers category. Participation in the category by gender; Participation by occupation; Participation age.

  • Pinstriping is an imaginative way of making pretty profits.  // Aftermarket Business;Aug99, Vol. 109 Issue 8, p64 

    Reports on the aftermarket performance of pinstriping, adding stamp on vehicles. Participation between genders; Tips to retailers.

  • Running boards add beauty and safety at the same time.  // Aftermarket Business;Aug99, Vol. 109 Issue 8, p66 

    Reports on the aftermarket performance of running boards for automobiles. Applications of running boards in big vehicles; Tips to retailers.

  • DIYers make this activity very profitable for retailers.  // Aftermarket Business;Aug99, Vol. 109 Issue 8, p76 

    Reports on the aftermarket performance of wax and polish for vehicles. Overall participation of do-your-self fixers; Gender participation; Tips to retailers.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics