Showcase showrooms

Buss, Dale
January 2002
Automotive News;1/28/2002, Vol. 76 Issue 5968, p3
Trade Publication
Reports the move of automakers and dealers in improving showrooms in Rochester, Michigan. Innovation of dealership formats; Forecast in the sales of Volkswagen Marketplace; Achievement of customer satisfaction and brand image. INSETS: Dealers make showrooms an 'experience';Puttin' on the ritz.


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