Silver Reaches New Heights of Popularity in Vehicle Color, PPG Reports

November 2010
JCT CoatingsTech;Nov/Dec2010, Vol. 7 Issue 11, p14
Academic Journal
The article reports on the popularity of the silver color as the top rank of choice for vehicle colors for ten consecutive years. According to PPG Industries Inc., the silver, gray, and charcoal shades continue to rise in popularity from 20% in 2008 to 25% in 2009 across the U.S., Europe, and Asia regions. Also featured are new technologies and development of exterior coatings for cars.


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