SWOT Analysis
Tags: COLUMBIA Sportswear Co.; OUTERWEAR; SPORTING goods industry
Related Articles
- SWOT ANALYSIS. // Columbia Sportswear Company SWOT Analysis;Aug2009, p1
The article profiles Columbia Sportswear Company, the Portland, Oregon-based manufacturer and distributor of outerwear and sportswear. It operates in several regions, including North America, Europe, and Asia and recorded revenues of 1,317.8 million U.S. dollars during the financial year ended...
- Reflections of One Tough Mother. Leand, Judy // SGB;Dec2007, Vol. 40 Issue 12, p20
An interview is presented with Gert Boyle, Columbia Sportwear's chairwoman. She says that being a woman in the sporting goods industry became easier with the success of the company. She explains that when she started, women who wanted to participate in male-orientated sports had to wear men's...
- Columbia Sportswear Tightens Its Belt. Bouchard, Nancy // SGB;Jun2008, Vol. 41 Issue 6, p8
The article focuses on the strategies of Columbia Sportswear Co. to boost its marketing performance. It notes that the company has slowed down from 15% to 10-11% of its growth rate for the last five years. Columbia's director of investor relations Ron Parham reveals some of the company's...
- SWOT Analysis. // Columbia Sportswear Company SWOT Analysis;Sep2011, p1
A business analysis of Columbia Sportswear Company, which is engaged in the design, sourcing, marketing and distribution of sportswear, is provided, focusing on the strengths, weaknesses, opportunities and threats (SWOT) faced by the company. Strengths include diversified business operations....
- NEW WATERPROOF BREATHABLE TECHNOLOGY AND HYBRID FABRIC COMBINATIONS. Bouchard, Nancy Prichard // SGB;Jan/Feb2011, Vol. 44 Issue 1, p60
The article presents information about several waterproof/breathable fabric used in outerwear including Dry.Q. from Mountain Hardwear Inc., NeoShell from Polartec, and Omni-Dry from Columbia Sportswear Co.
- The Next Generation of Outerwear. Bible, Aaron H. // SGB;Jan2013, Vol. 46 Issue 1, p54
The article offers brief information on various outerwear clothing including the Terrex Ndosphere jacket from Adidas AG, the Cecilie Wool Hoodie from Bergans of Norway, and the Shimmer Flash Jacket from Columbia Sportswear Co.
- Outerwear On a Tear. Lloyd, Brenda // DNR: Daily News Record;12/18/2006, Vol. 36 Issue 51, p22
The article looks at the financial performance of the active outerwear market in the U.S. Ted Ganio, director of merchandising at Mountain Hardwear, stated that his company's October 2006 reorders increased more than 90 percent over fall 2005. Columbia Sportswear's most expensive jacket, the...
- Fashionable Feet. Bouchard, Nancy // SGB;Jan2007, Vol. 40 Issue 1, p37
The article looks at sports socks. According to Alan Jacober, chairman and CEO of EuroSocks NA, Socks used to be boring, but people now demand the best of technology without sacrificing style. Photographs of various sport socks, including Columbia's Titanium socks, Teko's EcoMerino Women's Ultra...
- Columbia Sportswear Company SWOT Analysis. // Columbia Sportswear Company SWOT Analysis;May2004, p1
A company profile of Columbia Sportswear Co., a company engaged in the design, manufacture, marketing and distribution of active outdoor apparel, is presented. An overview of the company is given, along with key facts including contact information, number of employees and revenues. A SWOT...
